We build tools that
let
founders
buildbuild again.

I grew up in Lucknow, where many languages and faiths living side by side was simply part of everyday life.

Later I learnt about another piece of the city's history. On 10 April 1936, a group of Indian writers met at Rifah-e-Aam Hall in Lucknow, with Munshi Premchand presiding, and started what became the Progressive Writers' Movement.

They came from different languages and backgrounds. What they shared was a belief thatThey believed work should deal with real life as it is, question what no longer works, and help build something better. That idea stayed with me.

I run Pinch, a home management company of 35 people. Like every founder, I spent too many hours on things that were not the work: preparing data rooms, screening CVs, checking payroll, chasing the books. So we built our own tools, used them every day, and kept improving them.Data rooms, CVs, payroll and the books took too many of my hours, so we built our own tools and used them every day.

1936 is where those tools now live, for other founders. We take the attitude of 1936, not its politics: look honestly at a real problem, question how it has always been done, and build something that leaves people more capable and less busy.